Schema.org Generator
Free JSON-LD schema markup generator — create structured data for any schema type
Abdul Aouwal
Technical SEO Consultant
Schema Markup, Structured Data & AI Search Visibility
A schema.org generator is a free tool that creates JSON-LD structured data for your website. It helps search engines understand your content and enables rich results like star ratings, FAQs, and product cards in Google. Pick a schema type, fill the fields, and copy the ready-to-use code. No account required.
How to use this schema.org generator
- Select a schema type from the dropdown — choose the type that matches your content (Article, Product, FAQPage, etc.)
- Fill in the fields — enter your content details like name, description, URL, and images
- Click Generate Schema — the tool creates valid JSON-LD code automatically
- Copy or download the generated JSON-LD and paste it into your website's
<head>section - Test with Google — use the Rich Results Test to verify your schema has no errors
How to generate schema markup for my website?
What does my JSON-LD look like?
Waiting...Select a schema type and fill the form to generate JSON-LD...Which Schema Type Should You Use?
Quick guide to choosing the right structured data for your content
Article
Use for blog posts, news articles, and informational content. BlogPosting works best for regular posts while NewsArticle is ideal for timely news stories that need to appear in Google News.
schema.org/ArticleProduct
Use for e-commerce product pages to display price, availability, brand, SKU, and reviews in search results. Essential for online stores wanting product rich cards in Google Shopping.
schema.org/ProductCourse
Use for online courses, training programs, and educational content. Helps Google display course cards with instructor details, pricing, and rating information in search results.
schema.org/CourseFAQPage
Use for FAQ sections, knowledge base, and Q&A content pages with multiple question-answer pairs. Can expand to show all questions directly in Google search results.
schema.org/FAQPageHowTo
Use for step-by-step tutorials, recipes, DIY guides, and instructions. Supports rich results with images for each step and can show a featured snippet with step numbers in search.
schema.org/HowToLocalBusiness
Use for physical businesses with addresses, phone numbers, and opening hours. Important for local SEO to appear in Google Maps and local pack results for nearby searches.
schema.org/LocalBusinessOrganization
Use for company information, business profiles, and website about page. Essential for E-E-A-T signals and helps Google understand your business name, logo, contact info, and social profiles.
schema.org/OrganizationPerson
Use for author profiles, personal websites, and individual expertise pages. Critical for E-E-A-T signals to show author name, bio, image, and social profiles in search results.
schema.org/PersonJobPosting
Use for job listings and career pages to appear in Google Jobs search results. Displays salary range, location, job type, and application link directly in search results.
schema.org/JobPostingEvent
Use for concerts, conferences, webinars, workshops, and in-person events. Shows date, time, venue, ticket price, and availability directly in Google search event cards.
schema.org/EventRecipe
Use for food recipes to display cook time, prep time, calories, ingredients, and images in search results. Creates rich recipe cards with star ratings in Google Food searches.
schema.org/RecipeWebSite
Use for your main website homepage to enable Sitelinks search box in Google. Allows users to search your site directly from search results and improves overall visibility.
schema.org/WebSiteFrequently asked questions about schema.org generators
Common questions about JSON-LD, schema markup, and how to use this generator tool
Schema markup (also called structured data) is code you add to your website to help search engines understand your content. It uses the schema.org vocabulary and enables rich results like star ratings, product prices, FAQ accordions, and event cards in Google search. This schema.org generator creates the JSON-LD format Google recommends.
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data. It's easy to implement and doesn't affect your page's visual appearance.
Add the JSON-LD code in the <head> section of your webpage using a <script> tag with type="application/ld+json".
Implementing valid structured data doesn't guarantee rich results. Google determines eligibility based on content quality, relevance, and user search intent.
Use Google's Rich Results Test or Schema Markup Validator to check for errors.
Yes, this schema.org generator is completely free. You can generate JSON-LD structured data for any schema type — Article, Product, FAQPage, LocalBusiness, Course, and more — without creating an account or paying any fees.
JSON-LD, Microdata, and RDFa are three formats for implementing schema.org markup. JSON-LD is Google's recommended format — it's a block of JavaScript code placed in the <head> section that doesn't affect your page's visible HTML. Microdata and RDFa require adding attributes directly to your HTML elements, making them harder to maintain. This generator creates JSON-LD only.
Schema markup is not a direct ranking factor, but it can improve your SEO by enabling rich results in search results — product prices, star ratings, FAQ accordions, event dates, and more. Rich results attract more clicks and improve visibility. Schema also helps search engines understand your content, which can lead to better keyword relevance and appearance in AI-powered search results.
The schema type you need depends on your content: use Article for blog posts and news, Product for e-commerce pages, FAQPage for question-answer content, LocalBusiness for physical stores, Course for educational content, HowTo for tutorials, Event for happenings, and Organization or Person for brand and author profiles. Most sites benefit from a combination of WebSite, Organization, and page-specific types.
Schema Markup Glossary
Key terms explained for beginners and professionals
Schema.org
A collaborative vocabulary standard created by Google, Microsoft, Yahoo, and Yandex. Schema.org provides a collection of types (Article, Product, Event, etc.) that webmasters can use to mark up their pages for better search engine understanding.
JSON-LD
JavaScript Object Notation for Linked Data — Google's recommended format for implementing schema markup. JSON-LD is a block of JavaScript code placed in the <head> section that describes the content without altering visible HTML.
Structured Data
A standardized format for providing information about a page and classifying its content. Structured data uses schema.org vocabulary to tell search engines what your content means, not just what it says.
Rich Results
Enhanced search results that go beyond the standard blue link. Rich results can include images, star ratings, prices, FAQ accordions, event dates, and other visually enriched elements powered by schema markup.
E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating content quality. Schema markup for Organization, Person, and Article types helps Google verify authorship and build trust signals.
Rich Results Test
Google's free validation tool that checks your schema markup for errors and shows how your page could appear in search results. Available at search.google.com/test/rich-results.